HOW TO PERSONALIZE AD EXPERIENCES USING AI POWERED PERFORMANCE MARKETING TOOLS

How to Automate Customer Retargeting With Email MarketingEmail retargeting is a great means to engage with your customers. You can make use of retargeted e-mails to promote items that they've included in their cart or suggest new items. You can also send out retargeting emails to non-active customers, encouraging them to re-engage with your brand n

The Benefits of Automated Bid Management in Performance MarketingManual CPC bidding offers total control over campaign budget and keyword expenditure, allowing marketers to make adjustments based on performance insights. On the other hand, automated bid management systems use algorithms to optimize bids in real-time.